Marketing
Associate Degree

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Why Earn an Associate Degree in Marketing at NCC?

Launch your career in today’s fast-moving business world with Northampton Community College’s (NCC) associate in applied science (AAS) degree in Marketing. Our two-year program blends foundational business strategy with hands-on experience to sharpen your creativity, communication, and specialized marketing expertise.
Whatever your scheduling needs, you’ll study at NCC’s Bethlehem campus with flexible options that fit your life—full-time or part-time, day or evening. We also offer select marketing courses online, which adds greater flexibility to your education.


Start Application How to Apply

 

Elevate Your Skills With a Specialized Diploma

To expand your marketing knowledge, you can add a specialized diploma in Social Media and Digital Marketing. This specialized diploma equips you with versatile skills to tackle a variety of roles in a fast-paced industry. Learn how to use digital platforms as powerful storytelling tools, apply the fundamentals of public relations, and create content that connects with real audiences.

 

Enjoy Added Flexibility With Select Online Marketing Classes

Gain real-world experience while you learn at Northampton. Our two-year Marketing degree program integrates hands-on projects in nearly every course, teaching you to collaborate, problem-solve, and apply marketing theories and strategies effectively. You’ll also partner with local and regional businesses in a final marketing simulation capstone class, building professional connections and a portfolio that helps you stand out to employers.

 

What You’ll Learn in the Marketing AAS Program

Prepare yourself for a thriving marketing career at NCC. Our industry-informed curriculum integrates specialized courses in advertising and public relations, computer graphics, marketing, and sales, along with core general education courses.

Throughout the program, you’ll gain the skills to:
  • Develop marketing strategies grounded in real business principles, incorporating consumer behavior, advertising, and digital marketing insights
  • Design a cohesive marketing strategy that accounts for product, price, promotion, and place
  • Create compelling content and visuals through training in computer graphics, social media, and digital storytelling
  • Communicate clearly and professionally in business writing, presentations, and client-facing messaging
  • Understand the financial and legal side of business decisions, including accounting basics, economics, and business law
Along the way, you’re fully supported by NCC’s dedicated professors, who guide your professional development.

Program Details

Semesters: 4

Credits: 62

College Catalog: View Curriculum

Program Map: Download PDF

Locations: Bethlehem

Program Overview:

Northampton’s AAS in Marketing offers a career-focused approach, empowering you with practical skills in business, consumer marketing, and communication.
Flexible courses cover a broad range of topics like public relations, website design, graphic design, media planning, business communication, accounting, and more.

Semesters: 3

Credits: 20

College Catalog: View Curriculum

Program Map: Download PDF

Locations: Bethlehem

Program Overview:

Gain a competitive edge in the rapidly evolving digital landscape with NCC’s specialized diploma in Social Media and Digital Marketing. Designed for maximum flexibility, these "stackable" credits can be rolled directly into the associate in applied science (AAS) degree in Business Management or the associate in arts (AA) degree in Business Administration. Whether you are upskilling for a current role or breaking into a new field, this program provides the hands-on skills and in-depth knowledge you need to excel.


Tuition & Financial Aid

As one of Pennsylvania’s most affordable community colleges, NCC offers a cost-effective path to your Marketing degree. NCC students benefit from generous financial aid, including over 1,000 annual scholarships. And, by completing your first two years at Northampton, you can save thousands of dollars before transferring to a four-year college or university.

Connect with NCC’s financial aid staff to discover resources to help you invest in your future.

 

Applying to the AAS in Marketing Program

Eager to begin your marketing education at NCC? Your first step is to complete NCC’s free online application. We use rolling admissions, which means there is no final deadline, so you can apply when you have time and start your courses in the upcoming semester.

Learn more about the admissions process to begin your next chapter at Northampton.


ACBSP Accreditation

NCC’s marketing programs are accredited by the Accreditation Council for Business Schools and Programs (ACBSP). This prestigious recognition ensures the quality and long-term value of your two-year degree. Our graduates are prepared to enter directly into high-demand marketing roles with startups, local firms, and large corporations.

The Council can be contacted at 913-339-9356 or at 11520 West 119th Street, Overland Park, KS 66213 (www.acbsp.org).

ACBPS Accredidation

What Can You Do With a Marketing Degree?

From education and health care to manufacturing and technology, marketing experts contribute strategic creativity to build brands and reach diverse audiences. NCC’s two-year Marketing degree cultivates your business acumen and digital marketing skills, while expanding your professional network so you can seize employment opportunities in nearby Philadelphia, New York City, and other East Coast cities.


As reported by the Bureau of Labor Statistics, professionals in advertising, promotion, and marketing management can earn a median salary of $159,660 per year. While these high-level positions often require a four-year degree, the specialized education you receive at NCC prepares you to work in roles such as:

  • Advertising/Promotions Specialist
  • Customer Service Specialist
  • Public Relations Assistant
  • Marketing Coordinator/Assistant
  • Online Media Coordinator
  • Retail Assistant

Student Spotlight

“The classes have taught me ways to better run my business and market myself. I built my whole website with the skills I learned through my coursework at NCC.”

Fayola Georges ‘22
Marketing

Quote

Need Help Deciding?

With the guidance of our academic counseling experts, explore how NCC’s two-year marketing degree or specialized diploma programs can align with your goals. We also offer career counseling sessions to help you navigate potential paths, from marketing and advertising to copywriting, graphic design, public relations and more.


Connect With an Academic Advisor Contact a Career Counselor

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A Marketing Education That Empowers

Your journey to a rewarding career—filled with creativity, storytelling, and strategy—begins with earning an associate in applied science in Marketing from Northampton Community College.

Whether you're transferring to a four-year school or ready to join the workforce, NCC can help you achieve more. Apply today!


Next Steps

With 120+ high-quality programs at a highly affordable cost, you can build specialized skills to advance in your career path — fast. And with flexible class formats and convenient locations, it's never been easier to join us.

Northampton Community College

Northampton Community College
3835 Green Pond Road
Bethlehem PA 18020
610.861.5300

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